A comprehensive system defining how Goace looks, speaks, and shows up across every touchpoint.
A comprehensive system defining how Goace looks, speaks, and shows up across every touchpoint.
A comprehensive system defining how Goace looks, speaks, and shows up across every touchpoint.
V 1.1 - 2026
Brand
Brand
Brand
Guidelines
Guidelines
Guidelines
© 2026 Goace Agency.
© 2026 Goace Agency.
Goace is a bold creative agency building brands that stand out and last. From Web3 projects and fashion brands to SMEs, creators, and entrepreneurs in Lagos, we deliver branding, design, content, motion, and digital growth under one roof.
Goace is a bold creative agency building brands that stand out and last. From Web3 projects and fashion brands to SMEs, creators, and entrepreneurs in Lagos, we deliver branding, design, content, motion, and digital growth under one roof.
Goace is a bold creative agency building brands that stand out and last. From Web3 projects and fashion brands to SMEs, creators, and entrepreneurs in Lagos, we deliver branding, design, content, motion, and digital growth under one roof.
Brand
Foundation
The beliefs, values, voice, and personality traits that define who Goace is at its core: creatively different, strategically bold, and built for brand growth.
Brand
Foundation
The beliefs, values, voice, and personality traits that define who Goace is at its core: creatively different, strategically bold, and built for brand growth.
Brand Foundation
01.1
Mission & Vision
Goace exists to bring clarity, confidence, and growth to ambitious brands. We combine branding, design, content, motion, and digital strategy to help businesses show up boldly and move forward with purpose.
Brand Foundation
01.1
Mission & Vision
Goace exists to bring clarity, confidence, and growth to ambitious brands. We combine branding, design, content, motion, and digital strategy to help businesses show up boldly and move forward with purpose.
Our Mission
“To bring clarity, confidence, and growth to every brand we touch — through bold branding, sharp strategy, content, motion, and campaigns that drive real results.”
“To bring clarity, confidence, and growth to every brand we touch — through bold branding, sharp strategy, content, motion, and campaigns that drive real results.”
“To bring clarity, confidence, and growth to every brand we touch — through bold branding, sharp strategy, content, motion, and campaigns that drive real results.”
Our Vision
“A world where ambitious brands, founders, and creators have everything they need to show up boldly, grow visibly, and build a presence that lasts.”
“A world where ambitious brands, founders, and creators have everything they need to show up boldly, grow visibly, and build a presence that lasts.”
“A world where ambitious brands, founders, and creators have everything they need to show up boldly, grow visibly, and build a presence that lasts.”
Brand Foundation
01.2
Brand Personality
Goace has a distinct personality: bold without being noisy, strategic without being stiff, and creative without losing clarity. We are the collaborative partner that helps brands stand out and last.
Brand Foundation
01.2
Brand Personality
Goace has a distinct personality: bold without being noisy, strategic without being stiff, and creative without losing clarity. We are the collaborative partner that helps brands stand out and last.
Confident
Confident
Confident
We speak with creative confidence. Our work is bold, strategic, and built to move brands forward.
We speak with creative confidence. Our work is bold, strategic, and built to move brands forward.
We speak with creative confidence. Our work is bold, strategic, and built to move brands forward.
Approachable
Approachable
Approachable
We make the process clear, collaborative, and easy to trust — guiding clients from first conversation to final delivery.
We make the process clear, collaborative, and easy to trust — guiding clients from first conversation to final delivery.
We make the process clear, collaborative, and easy to trust — guiding clients from first conversation to final delivery.
Precise
Precise
Precise
Every word, visual, and campaign has a purpose. No filler, no fluff — just work that helps brands grow.
Every word, visual, and campaign has a purpose. No filler, no fluff — just work that helps brands grow.
Every word, visual, and campaign has a purpose. No filler, no fluff — just work that helps brands grow.
Trustworthy
Trustworthy
Trustworthy
We don’t just promise beautiful work. We deliver visibility, trust, revenue, and results clients can feel.
We don’t just promise beautiful work. We deliver visibility, trust, revenue, and results clients can feel.
We don’t just promise beautiful work. We deliver visibility, trust, revenue, and results clients can feel.
Brand Foundation
01.3
Brand Voice & Tone
Goace speaks like a creative growth partner: clear, confident, energetic, and direct. Our tone adapts to each audience while our voice stays bold, strategic, and easy to trust.
Brand Foundation
01.3
Brand Voice & Tone
Goace speaks like a creative growth partner: clear, confident, energetic, and direct. Our tone adapts to each audience while our voice stays bold, strategic, and easy to trust.
Do this
Not this
"Settle payouts in under 2 seconds."
"Experience lightning-fast settlement solutions."
"Settle payouts in under 2 seconds."
"Experience lightning-fast settlement solutions."
"Your compliance is handled. Always."
"We try our best to keep you compliant."
"Your compliance is handled. Always."
"We try our best to keep you compliant."
"We know downtime costs you money. Here's how we prevent it."
"Outages happen to everyone. No biggie!"
"We know downtime costs you money. Here's how we prevent it."
"Outages happen to everyone. No biggie!"
"Finally, a dashboard that makes sense."
"LOL we fixed the big oops "
"Finally, a dashboard that makes sense."
"LOL we fixed the big oops "
"5 lines of code. Full payment stack."
"With minimal effort and a few simple steps, you can integrate our payment solution into your platform"
"5 lines of code. Full payment stack."
"With minimal effort and a few simple steps, you can integrate our payment solution into your platform"
Visual
Identity
The visual system that makes Goace recognizable across every touchpoint, from the logo and color palette to typography, iconography, and branded applications.
Visual
Identity
The visual system that makes Goace recognizable across every touchpoint, from the logo and color palette to typography, iconography, and branded applications.
Visual Identity
02.1
Logo & Symbol
The Goace mark is built to feel bold, modern, and instantly recognizable. Its geometric form gives the brand a confident visual anchor across digital, social, and presentation touchpoints.
Visual Identity
02.1
Logo & Symbol
The Goace mark is built to feel bold, modern, and instantly recognizable. Its geometric form gives the brand a confident visual anchor across digital, social, and presentation touchpoints.
Primary
Secondary
Symbol
Color Usage
Visual Identity
02.2
Color Palette
The Goace palette is built around a high-energy green and deep dark base, balanced with sharp supporting colors. The contrast helps the brand feel bold, modern, and unmistakably visible.
Visual Identity
02.2
Color Palette
The Goace palette is built around a high-energy green and deep dark base, balanced with sharp supporting colors. The contrast helps the brand feel bold, modern, and unmistakably visible.
LIME
RGB
156 228 40
HEX
9CE428
INDIGO
RGB
57 88 227
HEX
3958E3
ORANGE
RGB
240 87 21
HEX
F05715
LIGHT
RGB
231 235 242
HEX
E7EBF2
FROST
RGB
200 203 219
HEX
C8CBDB
STEEL
RGB
138 143 162
HEX
8A8FA2
DARK
RGB
16 16 17
HEX
101011
Visual Identity
02.3
Typography
Vaultx uses Darker Grotesque exclusively — a contemporary grotesque designed for high legibility at scale and a distinctive personality at display sizes. Its variable weight range allows a complete typographic system from one family.
Visual Identity
02.3
Typography
Vaultx uses Darker Grotesque exclusively — a contemporary grotesque designed for high legibility at scale and a distinctive personality at display sizes. Its variable weight range allows a complete typographic system from one family.
Typeface
Clash Grotesque
Clash Grotesque
Clash Grotesque
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
0123456789
!@#$%^&*( )
!@#$%^&*( )
!@#$%^&*( )
Light
Aa
Regular
Aa
Medium
Aa
SemiBold
Aa
Bold
Aa
ExtraBold
Aa
Black
Aa
Hierarchy
H1
H1 Headline
H1 Headline
H1 Headline
100 px / Weight 700
H2
H2 Headline
H2 Headline
H2 Headline
80 px / Weight 700
H3
H3 Headline
H3 Headline
H3 Headline
64 px / Weight 700
H4
H4 Headline
H4 Headline
H4 Headline
56 px / Weight 600
H5
H5 Headline
H5 Headline
H5 Headline
40 px / Weight 500
H6
H6 Headline
H6 Headline
H6 Headline
32 px / Weight 500
Body Large
Body Large
Body Large
Body Large
20 px / Weight 500
Body
Body
Body
16 px / Weight 500
Caption
Caption
11 px / Weight 600
Visual Identity
02.4
Iconography
Goace uses a consistent icon system built for clarity and movement. Icons should feel simple, sharp, and energetic, supporting the message without overpowering the brand.
Visual Identity
02.4
Iconography
Goace uses a consistent icon system built for clarity and movement. Icons should feel simple, sharp, and energetic, supporting the message without overpowering the brand.
lock
Payment
Vault
activity
shield
instant
Analytics
Dashboard
Team
API
Sync
Ledger
Support
Alert
Check
Invest
Design
System
The reusable components that shape Goace’s digital touchpoints, keeping every button, badge, input, and card clear, consistent, and easy to use.
Design
System
The reusable components that shape Goace’s digital touchpoints, keeping every button, badge, input, and card clear, consistent, and easy to use.
Design System
03.1
UI Kit
The reusable components that shape Goace’s digital touchpoints, keeping every button, badge, input, and card clear, consistent, and easy to use.
Design System
03.1
UI Kit
The reusable components that shape Goace’s digital touchpoints, keeping every button, badge, input, and card clear, consistent, and easy to use.
Badges
Verified
Active
Failed
Pending
Inputs
Cards
Brand Reach
Brand Reach
Brand Reach
Last 30 days
Campaigns
54,782
54,782
54,782
↑ +18.2% vs last month
Content
Content
Content
32 Assets
3,324 Views
3,324 Views
3,324 Views
Logo
Application
How the Goace brand shows up across digital touchpoints, from app icons and favicons to social posts and campaign-ready assets.
Logo
Application
How the Goace brand shows up across digital touchpoints, from app icons and favicons to social posts and campaign-ready assets.
Logo Application
04.1
App Icon
At small sizes, use the simplified Goace mark without extra detail. App icons and favicons should stay bold, legible, and instantly recognizable across devices.
Logo Application
04.1
App Icon
At small sizes, use the simplified Goace mark without extra detail. App icons and favicons should stay bold, legible, and instantly recognizable across devices.
1024px
512px
192px
64px
32px
App Icon — Multiple Sizes
Goace Dashboard
https://app.goace`.io/dashboard
Goace Dashboard
https://app.goace`.io/dashboard
Favicon in Context
Logo Application
04.2
Social Media
Social posts are Goace’s most expressive brand moments. Keep each message bold, simple, and focused on one idea. Use strong contrast, confident layouts, and the logo mark for instant recognition.
Logo Application
04.2
Social Media
Social posts are Goace’s most expressive brand moments. Keep each message bold, simple, and focused on one idea. Use strong contrast, confident layouts, and the logo mark for instant recognition.
Social Posts
X/ Twitter
Instagram